Local SEO Things

Local SEO for businesses whose customers search by town and call.

We manage Google Business Profiles and local search for trades, industrial suppliers and local businesses across the United States, and we have kept our clients for years. It starts with a free written audit of your profile.

No call required. The audit is a written report with the fixes in priority order.

New pallet rack frames at United Rack Solutions, a client since 2019

The map pack, not just "SEO"

Three businesses appear on the map for any local search and take most of the calls. Everything we do is aimed at putting yours among them for the searches that matter.

Reported with Google's own figures

Calls, direction requests, website clicks and map-pack positions, every month, taken from Google's data for your profile and checked from your city, not ours.

One team, since 2019

No account managers and no ticket queue. The people who do the work answer your email within one business day, and most of our clients have been with us for years.

Month to month

No contract. Plans are priced by the work your profile needs, and the free audit tells you which one applies before you pay anything.

The work behind a map-pack ranking

Local SEO services for US trades, industrial suppliers and local businesses: Google Business Profile management, Google Maps ranking, suspension recovery, citation cleanup and service-area setup. Each one moves a profile toward the three-business map pack that takes most of the calls for a local search. Most businesses need one or two, not all five, and the free audit tells you which before you pay for anything.

Google Business Profile optimization

Categories matched to what ranks, every service and product listed, photos and posts monthly, review replies within a day. Read more

Google Maps ranking

Into the three-business map pack for the searches that bring calls, worked search by search and tracked from your city. Read more

Suspension and reinstatement

Cause found, fixed and evidenced before one correct filing, with follow-ups until Google decides. Read more

Citation cleanup

Every directory corrected to one name, address and phone; duplicates removed; the aggregators fixed at source. Read more

Service-area business setup

Address handling, service areas and area pages for businesses that travel to customers. Read more

Free GBP audit

A written report on your profile with the fixes in priority order. No call required. Read more

The Hive Bar and BistroUS client since 2020 6,897Business Profile interactions, April to August 2026+13.1% on April to August 2025 4.7★1,244 Google reviews Google's own figures, taken from the profile we manage.
Six years in, still growing: 6,897 profile interactions in five months, up 13.1% on the year before.

The Hive Bar and Bistro, a US client since 2020. Google's own figures; the screenshot is on the reviews page.

What we fix

Most local businesses lose calls for one of these five reasons. Each has a fix, and each is a service we run month to month.

Set up once, 2021 Your businessContractor 1 photo, the logo Services: Roofing Hours: not set Reviews: 12, last reply 2022 Service areas: none Posts: none Optimized, managed monthly Your businessRoofing contractor · Gutter service Photos weekly, captioned by town Services: 9 listed, each described Hours, attributes, quote link set Reviews: 61, replied within a day Service areas: 14 towns Posts: 2 to 4 a week
Wrong primary category, thin services, few photos, unanswered reviews. We rebuild the profile around what your buyers search for. Profile optimization →

One report a month, with the numbers Google keeps

Searches that showed your profile, calls, direction requests, website clicks, and your map-pack position for each target search, checked from your city.

Your business · monthly reportThis month · figures from Google Business Profile 1,284Searches+18% 63Calls+22% 41Directions+9% 97Website clicks+31% Map-pack position, target searches roof repair near me#1 roof replacement Oakdale#2 storm damage roof repair#5 What changed this month 6 photos added, 3 posts,9 reviews answered, 2 citations corrected.

Searches

How many times the profile appeared, and for which searches.

Calls and directions

The actions people took from the profile, counted by Google.

Positions

Where you sit in the map pack for each target search, from the target city.

What changed

Photos added, posts published, reviews answered, citations corrected.

1Month 1Audit · Profile rebuilt · Citations corrected2Month 2Reviews arriving · First pages live · Positions tracked3Month 3Map-pack movement on target searchesReport with Google figures

How it works

Three steps. The first is free and commits you to nothing.

  1. Audit. You send your business name and city. We audit the profile and your map-pack position and send a written report.
  2. Plan. We agree the fixes, the monthly scope and the price. Month to month, no contract.
  3. Work and report. The same team does the profile, reviews, citations and website pages every month, and you get Google's own figures for calls, direction requests and rankings.

Start with the free audit

Plans

Priced by the work your profile needs, not by your revenue. Month to month, one location, additional locations $149 a month.

Profile

$249 per month

First month $449 including the full rebuild

  • Categories matched to what ranks
  • All services and products, described
  • Photos and posts monthly
  • Review replies within one business day
  • Monthly report
Start with the audit

Industrial

$899 per month

Includes Map Pack. Up to 5 metros.

  • Up to 15 target searches
  • Two website pages a month
  • Service areas and area pages per metro
  • Products catalog kept current
  • Quarterly citation recheck
Start with the audit

Reinstatement $399 and citation cleanup $349 as one-time services. Full pricing

Built for trades and industrial suppliers

Our longest client relationships are in warehouse storage and material handling. The same work applies to any business whose customers search by town.

We also manage the profiles of a jeweler, a bar and a wine store in New Jersey; they are on the reviews page. All industries we serve

Inside the United Rack Solutions warehouse
Free GBP audit

See where your profile stands before you pay for anything.

  • Categories, services, photos and reviews against the three businesses in your map pack
  • Name, address and phone checked across the main directories
  • Fixes in priority order, and which ones you can do yourself
  • Written report within two business days, no call
Get your free GBP audit
Ashvin Sonani, founder of Local SEO Things
+13.1%Profile interactions, The Hive Bar and Bistro, year on year
Since 2019Ten US businesses named on this site, each with what we do for them

Working with US businesses since 2019

Ten of the businesses we manage today are named on this site: pallet rack dealers in Pennsylvania and Georgia, a roofer, an HVAC company, a plumber, a pest-control company, a motel, a jeweler, a bar and a wine store. We do not use case studies we cannot show, and the figures on this page are Google's, not ours.

Client reviews and results

Included here, extra elsewhere

What the Map Pack plan covers that package sellers price separately.

ItemLocal SEO ThingsTypical package
Competitor analysis per target searchIncludedRarely
Citation cleanup and duplicates removedIncludedAdd-on
Website page per service or metro, monthlyIncludedAdd-on
Review requests after each job, replies within a dayIncludedReplies only
Positions checked from the target cityIncludedFrom the agency's location
ContractNone6–12 months

How Google decides who gets the box

Three things, weighed together for every search: relevance, distance and prominence. A profile can be relevant and close and still lose on prominence. The audit finds which one is holding you back; the work fixes that one first.

How we work the three factors, search by search

RelevanceCategories, services, pages DistanceAddress, service areas ProminenceReviews, citations, links Mappack

What the audit checks

Every item compared with the three profiles currently in the map pack for your main search.

  • Primary and secondary categories
  • Services and products, with descriptions
  • Photos: count, recency, captions
  • Reviews: total, recent, reply rate
  • Hours, attributes, links
  • Posts and Q&A
  • Name, address, phone across directories
  • Map-pack position from your city
  • Service areas and area pages
  • Website link and landing page
What the written audit looks likeFindings in priority order, each with the fix and whether you can do it yourself.1Primary category is genericChange to the one the top three use2Nine services undescribedWrite each, with a price range3Old address on 14 directoriesCorrect, then recheck in three weeks4No photos in eleven monthsUpload monthly, captioned by town5Reply rate 40%Reply to all within one business day6Website link goes to the home pagePoint it at a service pageTwo business days, written, no call. Do the fixes yourself or ask us to.

What clients say

Video reviews are being recorded now and go on the reviews page as they arrive. Until then, the facts.

Google Business Profile management, review replies and local search for a bar that lives on same-day and walk-in searches. 4.7 stars on 1,244 Google reviews; interactions up 13.1% year on year in year six.

★★★★★
TH
The Hive Bar and BistroClient since 2020

Profile, Maps ranking and website SEO for a pallet rack supplier whose buyers are warehouse managers searching by region. Sinking Spring, Pennsylvania.

★★★★★
UR
United Rack SolutionsClient since 2019

Google Business Profile management and local SEO for a family-owned jeweler competing with mall chains and online retailers in New Jersey.

★★★★★
LV
Lincroft Village JewelerNew Jersey

Profile management for a roofing contractor with thirty-five years in business, kept visible for the repair searches that arrive in a wave after every storm.

★★★★★
JL
J&L RoofingWyomissing, Pennsylvania

Category, hours and review work for an HVAC company, so the emergency searches on the hottest and coldest days of the year reach a profile that shows it is open.

★★★★★
AT
Air Temp Service CoLittle Falls, New Jersey

A room-by-room audit, a new website with its own booking engine and a review program for a 143-room motel; the case study is on the hotels page.

★★★★★
AI
American Inn & SuitesJonesboro, Georgia

Reviews and results

FAQ

What does the free GBP audit include?

We review your Google Business Profile against what Google actually ranks: primary and secondary categories, services, photos, reviews and reply rate, name-address-phone consistency across the web, and where you sit against the three businesses currently in the map pack for your main searches. You get a written report with the fixes listed in priority order. No call is required to receive it.

How long before rankings move?

Profile-level fixes such as categories, services and missing information usually show within a few weeks. Moving into the map pack in a competitive market takes longer because it depends on reviews, citations and competitor activity. We report every month so you can see what changed.

Do I need a website for this to work?

No. A Google Business Profile ranks and takes calls on its own. A website helps once the profile is in order, and if you need one built we do that as part of the same engagement.

Is there a contract?

No. Every plan is month to month. There is no contract: stop when you like, and everything already built stays yours.

Where is your team based?

Surat, India. We have worked with US businesses since 2019 and work US hours. You deal with the same people month to month, by email, with replies within one business day.

Do you work with businesses outside the United States?

Our work is focused on US businesses. Every client named on this site is a US company.

Find out why your competitors are getting the calls.

Send your business name and city. You get a written audit of your Google Business Profile with the fixes in priority order.

Get your free GBP audit